Shamans in Business Dress

In current day fierce business competition with so many uncertainties, people of business are constantly seeking for answers, as if to find the right spell to succeed if not merely to survive. They sometimes turn to the academia for answers, but sometimes also to the ones that have already a prominent status of success. Theodore Levitt…

Simple Words, Please!

“A man thinks that by mouthing hard words he understands hard things.” For all I know about writing, it is a mean to an end. A mean to convey a message, that contains things; be it idea; criticism toward something, or anything else – in a process called communication. The message is put on writing,…

How to Start A Successful Business

Business is about dealing with the future. And the only thing we know about the future is that we don’t know anything about it and that it would be different, as Peter F. Drucker have said. The future is uncertain. Had the future be certain, than there is no need for entrepreneurs and thus businesses. When…

Business is …

“From the outside, business can look like ‘a seemingly mindless game of chance at which any donkey could win provided he be ruthless.’ But that is of course how any human activity looks to the outsider unless it can be shown to be purposeful, organized, systematic; that is unless it can be presented as the…